Seventy Brand Launch
I led the creative vision and execution of Seventy, a new shower head brand inspired by the fact that 70% of the Earth is covered in water. The brand launched & secured in-store shelf placement at Ace Hardware and is now sold online across 5 major retailers - Ace, Lowes, Walmart, Home Depot, Amazon
Role: Creative Director / Brand Manager
Agency: Equator
Link to check out the full site: https://www.theseventyco.com/our-story/
Seventy Social Media Launch
Working in tandem with our Ecomerce team and a Copywriter we crafted compelling social posts and visuals to draw attention to our new brand. Each design focused in on our wellness-driven aesthetic.
Role: Creative Director
Copywriter: Jes Kocemba / Designer: Ashlee Harris
Checkout Seventy’s instagram: https://www.instagram.com/theseventy.co/
Seventy Brand Video
As Creative Director, I led my team to craft a compelling brand video to introduce the new Seventy brand. From building out a creative studio to sourcing talent and leading art direction, I guided every step of the process. This brand video launched the brand into the market and was even featured in Times Square.
Role: Creative Director
Videographer: Jon Kyle Mason
Studio Build
Designed and built a versatile studio to support Seventy’s photo & video production needs while also accommodating versatile product setups. Every inch was designed to be functional and flexible for creative variation.
Role: Creative Manager
Team: Jon Kyle Mason, Ashlee Harris, Joselyn Garcia